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Brita

A brand of The Clorox Company (US license)

"Filter As You Pour"

Founded 1966 Germany budget price 2,200+ employees

About Brita

Brita GmbH is the world's leading manufacturer of consumer water filtration products, founded in 1966 by Heinz Hankammer in Taunusstein, Germany. The Brita brand is licensed to The Clorox Company for US and Canadian markets. With over 2 billion gallons of water filtered annually in the US alone, Brita is synonymous with home water filtration. Their product line has expanded from iconic pitcher filters to include faucet-mount systems, dispensers, and water bottles with built-in filtration.

Known for: The world's most recognized consumer water filtration brand, famous for pitcher and faucet-mount filters

Product Categories

Water Treatment

Brita dominates the consumer water filtration market with their iconic pour-through pitchers, faucet-mount filters, dispensers, and filtered water bottles. Their Standard filters reduce chlorine taste and odor, while Longlast and Elite filters also reduce lead, asbestos, and other contaminants. Brita's Hub instant-filtration countertop system represents their latest innovation for on-demand filtered water.

Product Lines: Brita Pitchers Brita Faucet Filtration Brita Dispensers Brita Hub Brita Water Bottles Brita Stream
View Brita Water Treatment

Certifications & Standards

NSF/ANSI 42 NSF/ANSI 53 WQA Certified

Warranty

Limited warranty varies by product; pitchers typically covered for 1 year

Related How-To Guides

How to Install a Reverse Osmosis System

Install an under-sink reverse osmosis system for the cleanest drinking water at home -- feed water connection, filter mounting, storage tank, drain saddle, dedicated faucet, and the critical initial flush.
How to Test Your Water Quality

Test your water with DIY strips, reagent kits, or certified lab analysis -- what to test for, how to collect samples, how to read results, and what treatment actually fixes common contaminants.
How to Change Water Filter Cartridges

Swap out sediment, carbon, and specialty cartridges in whole-house and under-sink systems -- the right filters, the right schedule, and the correct order for multi-stage setups.
How to Add Salt to a Water Softener

Pick the right salt, fill the brine tank correctly, break up salt bridges, and keep your water softener running so you get consistent soft water without the scale and spotty dishes.

Common Problems

Bad Taste or Odor in Water

Water that tastes or smells off -- chlorine, rotten eggs, metallic, musty -- has a specific cause for each type. Identifying what it tastes or smells like is the fastest path to the right fix.
Hard Water Buildup

White, chalky deposits on everything -- faucets, shower heads, glass doors, inside pipes and water heaters. Calcium and magnesium restrict flow, kill efficiency, shorten appliance life. About 85% of US homes have hard water.
Low RO System Output

RO system filling slowly, weak trickle, or running out of water? Clogged pre-filters, worn membrane, low feed pressure, or waterlogged tank. Most fixes are filter replacements or pressure adjustments.